What You'll Learn
- Interpret proposal view analytics effectively
- Time your follow-ups perfectly using data
- Identify buying signals from engagement patterns
- Improve proposals based on section-level data
Lesson 1 of 4• 8 min
Understanding Your Analytics Dashboard
Data-Driven Proposal Management
PitchPro360's analytics transform proposal sending from a guessing game into a data-driven process. Here's what each metric tells you:
Key Metrics Explained
- Total Views — How many times your proposal has been opened. Multiple views from the same person signal high interest.
- Unique Viewers — Different people viewing suggests it's being shared with decision-makers. This is a strong buying signal.
- Average Time Spent — Under 2 minutes usually means they skimmed. Over 5 minutes means they're seriously considering it.
- Section Engagement — Which sections got the most attention. If they spent 3 minutes on pricing, they're comparing options.
- Scroll Depth — Did they read the whole thing or drop off early? If they stopped at pricing, they might have sticker shock.
- Device Info — Mobile views suggest they're checking it casually. Desktop views during business hours suggest serious review.
💡 Pro Tip: Set up proposal view notifications so you know the instant someone opens your proposal. This is the perfect time for a follow-up.